As many of you should know by now, there are two formats in the next generation of high definition movies - HD-DVD and Blu-Ray. The differences between the two are fairly minor technically speaking, but everything else about them couldn't be more polar opposite. HD-DVD is published by Toshiba while Blu-Ray is published by Sony. HD-DVD earned the support of Microsoft early on, which put two of the multimedia giants in direct competition. Sony vs. Microsoft. Xbox 360 vs. PlayStation 3. The lines couldn't be drawn any more down the center of the industry.
And that's the way it's been for the past couple of years. HD-DVD would enjoy the support of most of the studios, including a few exclusives (notably Universal) while Blu-Ray did the same. And then Warner Brothers announced a few days ago that they would support Blu-Ray EXCLUSIVELY. You can pretty much stick a fork in HD-DVD - it's done. Very likely Universal will start supporting both formats rather than HD-DVD exclusive, but that won't make a difference.
Watch this video to see what has transpired in the secret bunker that houses the think tank behind HD-DVD.
http://www.youtube.com/watch?v=friS4OOcdgQ
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